Successful Fitness Websites
A successful website is essential for building your fitness business, communicating impactful marketing messages and connecting you with your customers. Regardless of size, location and market, your fitness business needs to be online, and creating a successful website is vital for when your prospective customers start looking for you.
It is very much a ‘Judge a Book by its Cover’ kind of thing, and you will literally have seconds to make a good impression, so make it last!
We have created and presented you a list of 3 successful fitness websites that work equally good for different reasons.
kaylaitsines.com
Kayla Itsines is a successful personal trainer, who works solely with women worldwide with a clear goal of improving their health and fitness. She offers 28 minute workout sessions for all fitness levels, in order to help women increase their fitness and strength. For over 10 years, she has managed to built a workout community of thousands of women, with over 11 million Instagram followers and 300 thousand YouTube subscribers.
Kayla has done a fantastic job in identifying her target audience and marketing goal which she clearly translates in her fitness website.
The moment you enter her website, you are faced with the ‚hero banner‘. The use of the vibrant pink colour and Kayla’s picture of her working out, clearly indicates that she is targeting women who are looking for serious results in their fitness plan.
This very much ties to the „7 second rule“ ; When a user enters your website, you have about 7 seconds to capture his attention and encourage him to explore even more. Within those 7 seconds „you need to make three things clear; what you do, who you do it for, and why your service is the best.“ (The essentials for a successful fitness website)
Your website users are not going to start scrolling down your website or clicking on different pages if they are not interested in what you do. And to do that they need to know what it is you do from the first thing they see – your hero banner. Make sure you create a short and catchy message on your homepage headline. Why not try having someone with fresh eyes look into it; Have a couple of friends look at your website to see if they can define what you do.
yogawithadriene.com
„Adriene Mishler is an international yoga teacher from Austin, Texas, who provides high quality practices on yoga and mindfulness at no cost to inspire people of all ages, shapes and sizes.“ (Yoga with Adriene)
„Her mission is to take her yoga practises into homes and schools by providing tutorials on her YouTube channel“ (Yoga with Adriene)
Adriene has managed to built an online community of over 5 million YouTube subscribers and 6000 thousand Instagram Followers.
Her website visitors get a clear image of who she is and what she does the moment they land on her homepage.
The look of her website emits a sense of honesty, care and trust, with the use of a soft colour palette, light typography and a variety of personal images that are carefully edited to suggest serenity and peace – a clear connection to her yoga practise.
„People buy people and this is even more-so when it comes to selling personal training.“
(How to Built a Credible Fitness Website, according to Stanford University)
Even though her workouts are completely free, her websites end goal is to get visitors to subscribe to her weekly newsletter, where they will receive calendar updates, new tutorials, blog posts and any events/workshops that she is attending. A great way to do that is by having a primary CTA (Call to Action) at the very top of her homepage, prompting users to subscribe to her list.
Her secondary CTA is placed at the bottom of her homepage. ’Find what Feels Good’, is a platform of exclusive online classes provided by Adriene and guest instructors, where she is offering subscription packages. It is clear that this platform is not part of her primary services, but something extra that people who have already undertook her free classes could decide to continue with. What’s really great about it is that she is offering a 7-day free trial, a great way to motivate users into trying her services without being tied up to a monthly subscription.
Adriene manages to communicate her brand personality, goals and expertise through her blog posts, videos, networks and events, all clearly displayed in her website. The end result, creating a successful fitness website!
fitbottomedgirls.com
Fit bottomed world is an online platform run by fitness professionals – Jennipher Walters and Kristen Seymour. The idea you ask? „That fit bottoms come in all shapes and sizes — and that you’re more than the number on the scale.“
(Fit Bottomed Girls)
Through the years they have managed to built an online community of 170 thousand Facebook followers and over 20 thousand Instagram followers.
Based on a very body-positive message, their website suggests a strict-free, fun-filled approach to health and fitness targeting the everyday man and woman who wants to have a healthy fitness plan, minus the stressful diets.
They have a very empathetic and understanding approach towards their customers, which they clearly communicate on their website, with the design and tone of voice they are using in their content.
„Grabbing your visitor’s attention is one thing, but keeping them on your website is something totally different.“
(The Essentials for a Successful Fitness Website)
Fit bottomed girls are experts when it comes to keeping people on their website using their content. They offer a variety of high quality articles, videos and podcasts on subjects such as fitness workouts, nutrition plans, meditation sessions and exclusive services for new mums! All while still still being funny and witty.
While their primary goal is to drive traffic to their website and get people to subscribe to their mailing list, their secondary goal is to drive the real fans to their coaching page where they offer exclusive courses on a pay as you go system.
Fit bottomed girls is a great website for businesses who have a lot of content to offer but still want to communicate their brand personality consistently.
What is the conclusion?
Any type of business functioning in this day and age should be present online, especially with the variety of low cost resources available. Creating a successful website though requires a lot of research and planning before you ever start thinking about colours and fonts. Take your time to clearly define your target audience and brand goal and work from there.
Look around to see what your competitors are doing but don’t copy their websites. They might work for them but it does not guarantee you any success and could damage your business.
There is no precise method to building a successful website, but following these tips and examples will move your business towards the right path. And remember, less is more!