11 Apps for Personal Trainers to Keep Track of Things and Manage Clients

11 Apps for Personal Trainers to Keep Track of Things and Manage Clients

11 Apps for Personal Trainers to Keep Track of Things and Manage Clients

Lena Sophie Draffehn

Lena Sophie Draffehn

Content Marketing Spezialist

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11 Apps for Personal Trainers to Keep Track of Things and Manage Clients

The fitness market is booming, people are more willing to spend money on personal training. These 11 Apps can help you grow your personal training business. Fortunately, some nerds have made it their mission to make a personal trainer’s life easier with utilities, apps, and software. Using digital technology is the first step if you want to grow your personal training business.

With this recommended software and apps, you can focus on the training with your clients. Deliver the results you want to your clients and waste less time noting and tracking, or doing office work, which is more of a nuisance than fun at work.

We have collected 11 apps and utilities for you that can make your life easier as a personal trainer by organizing training schedules and training plans.


MINDBODY is a management and scheduling software designed for small personal trainer entrepreneurs as well as large fitness companies. It is mainly used by gyms, personal training centers, spas, salons and spas. With MINDBODY, you can attract new clients by listing your business in the MINDBODY app. This gives your company more access to your exact target audience.
Also, MINDBODY offers you all the fitness management requirements you could wish for. The software allows you to manage bills, timetables, trainer lists in the software. With MINDBODY’s easy-to-use all-in-one solution, you no longer have to worry about paperwork slipping through cracks.


PTminder is a website and mobile app that lets you easily manage the daily life of your personal training business. You can access it from your phone or any device with an internet connection.
With PTminder, personal training companies like you can manage administrative tasks such as payment processing and customer management through the cloud. It’s one of the simplest and most efficient personal training software that you can instantly implement to improve your organization.
Rather than worrying about time-consuming administrative tasks, PTminder software can save you a lot of time and focus on growing your business and delivering results to your customers.
You can also collect payments from customers by accepting debit and credit cards and by integrating Paypal, Stripe, DebitSuccess, and Ezidebit payments.


Trainerize is a software that allows personal trainers to stay in contact with their customers.
With Trainerize you can create individual personal training programs for each client. The app allows you to track meal plans, create training plans, and communicate with customers in real-time.
Besides, you can customize each workout with videos, photos and training descriptions to make it even more personal. Trainerize then sends notifications to the personal trainer when the customer checks in. In this way, the customer-coach relationship stays on the same page, so you can help your customers reach their goals even faster!


Coach’s Eye is best for clients that focus more on their shape and improve with each workout. This app is perfect to evaluate any shortcomings of your customers in terms of form and technology.
With Coach’s Eye, you can record your customers as they complete their training, and you can slow down the video, add notes, and correct their form so that your customers know exactly what they are doing wrong and where an improve.
Use Coach’s Eye for your customers who are serious about perfecting their form and want constructive feedback to improve their weaknesses.


GAINSFIRE is a software for personal trainers that claims itself as a toolbox for online marketing specialized for personal trainers. Among other things, they include a kit for individual landing pages and various tools for more performance in the web.
With GAINSFIRE you can create individual workout schedules and send them directly to your client’s app.
You can also create appointments and course plans and send invitations. GAINSFIRE prepares all your customer’s services in easy-to-understand statistics. So you can show your customer his personal development and at the same time have an important control tool at hand for you. In addition to the integrated exercise catalog, you have the opportunity to define your own exercises. For each exercise, you can also upload videos. As a personal trainer, you have the option of integrating your own logo into your client’s app, exported plans, and workout summaries.


TrueCoach claims itself as the #1 Platform for coaches and gym owners and you have plenty of well-designed functions and features on the app as well as on the website. You can, for example, design and deliver personalized workouts using exercises and videos from your library. You can build workouts with the workout-builder feature that contains over 900 exercise videos, or even if you miss something you can upload your own. With an integrated messenger and progress tracking feature, you can communicate with your clients directly through the TrueCoach App and see exercise history, metrics, and results over time. TrueCoach helps you to manage everything you need in one place. As well as with GAINSFIRE it is possible to customize your account with your logo and colors. They offer custom color schemes so that the whole appearance can match your branding.


Virtuagym claims itself also as the best software a personal trainer can wish for. It comes with three separate apps (Virtuagym Coach, Virtuagym Fitness, Virtuagym Food) that help you manage your coaching business on the go. You have the possibility to customize the apps to match your own branding. You’re able to manage all your paperwork in Virtuagym. Tedious tasks like client sign-up, invoicing and payments, can be automated. You can even manage merch and supplement sales with Virtuagym. Helping you with session schedules, exercise and nutrition guidance, progress tracking and metrics Virtuagym can deliver real results. They even thought about how to keep clients motivated, so it comes with an online community where you can team up in groups or compete in challenges against each other.

08. FIT SW

FitSW is also a great app for keeping in touch with your customers. You can manage multiple clients, their workouts, fitness progress charts, and more in, again, one central location.
This makes it easier for you to stay on the same page with your clients. Goal tracking and fitness charts help your clients stay motivated, which leads to returning clients. It also includes a large training database with demo videos to help your clients know exactly how to do each exercise you assign.


The Training Notebook is again a great app for personal trainers. The homepage provides a central hub that gives you easy access to your clients‘ training plans, training plans, contact information, and reviews.
On the program page, you can start creating your customer’s training program in minutes. Then you can copy and paste your favorite workouts, email them to your customers, and even pick from pre-made program templates. Here it does not stop, with the body rating function, you can save pictures of customers before and after the procedure in one place. In addition, you can enter caliper values ​​into the app and the rest will be calculated for you. With all the features of The Training Notebook, you can save a lot of time that would otherwise be spent writing on paper.


Meetup is a wonderful easy website and an app that allows you to schedule appointments for group activities such as group workouts etc. A big benefit is also that people can find and follow you and your programs so you can build a strong local network through this app.


Last but not least, Facebook groups are also a wonderful way to connect with potential and existing customers. A Facebook group is great for organizing group workouts and giving your customers a community feeling as well as to get found online.


It’s really important to keep track of things if you want to be a successful personal trainer. You should definitely think about using one of the mentioned apps because they make your life so much easier. Take advantage of all the benefits those apps create for businesses like yours. It can attract more customers if you are perceived as an organized personal trainer, this will also increase customer loyalty, which equals more money. Whether you’re just starting your personal training business or you’re an experienced trainer, those wonderful pieces of software can help you grow.

If you like to know more about how to grow your personal trainer business read this article.

Visual Identity for Fitness: A guide for creating an engaging design for your brand!

Visual Identity for Fitness: A guide for creating an engaging design for your brand!

Visual Identity for Fitness: A guide for creating an engaging design for your brand!

Visual Identity is a combination of elements such as shapes, colours and images that enable people to understand and relate to your brand. People have always been drawn to visual content, so it’s vital to create an engaging design for your brand that will allow you to show your character and personality.

Fitness related industries, whether they are personal coaches or yoga instructors need to have a number of visual content both offline and online, to ensure that their brand is being communicated in a 360 approach.

Offline & Online Visuals include:

• Updated class descriptions and schedules
• Special event flyers and bulletin announcements
• Seasonal promotional material
• Facebook or Google advertisements
• Monthly member newsletters
• Class package and pricing sheets
• Branded apparel designs
• Print ads for local newspapers and magazines
• Educational infographics for social media
• Website graphics, banners, and icons
Design Pickle – Graphic Design Services For Health, Wellness, And Fitness Content Marketers

These might seem a lot to consider especially if you are a solo practitioner, but regardless of business size and marketing budget, there are a number of free online graphic design services, like Canvas and Crello, that can help you create and retain a consistent visual identity.
Start by reading below our key points to consider when creating your visual identity.

Firstly and most importantly, create a ‘Mood Board’; A collection of images, colours, shapes, and any other graphic material that you identify with your brand. These can be images of buildings, landscapes, words, people etc. Think of it as a ‘collage of inspiration’ for your brand.

Next step is to try and create some rules for your visual identity. These are not specific rules but rather what you have chosen, in terms of shapes, colours, textures etc. Once you identify those rules, stick to them throughout your offline and online marketing. You need to be consistent with your visuals so that people can recognise your brand as easy as possible.

A very important part of your visual identity is your colour palette. Choose the right colours for your brand and make sure that they communicate your strengths in order to attract the right people. „When choosing a colour palette, go for something with 1 to 3 primary colours, as well as an extra 1 to 3 secondary colours that complement and contrast each other.“ 20 Brilliant And Helpful Graphic Design Tips For Non-Designers

We have gathered below our top suggestions for primary colours from our own experience from working with fitness brands.


9 Tips to Create Your Own Fitness & Gym Logo

9 Tips to Create Your Own Fitness & Gym Logo

„Red is the universal sign of excitement, passion and anger.“
99 designs – Logo colors: what’s best for your brand?

It catches peoples attention and suggests a feeling of excitement and adrenaline rush, which could work great for you if your are working along those lines.




9 Tips to Create Your Own Fitness & Gym Logo

9 Tips to Create Your Own Fitness & Gym Logo

„Orange is an invigorating, playful color“
99 designs – Logo colors: what’s best for your brand?
If you do not want to use red but still want to use a vibrant colour that suggests fun and energy, then orange is for you! Bear in mind that orange is used less often by brands than red so it could mean more chances of your brand standing out.






9 Tips to Create Your Own Fitness & Gym Logo

9 Tips to Create Your Own Fitness & Gym Logo

„It exudes cheer, and your brand will radiate an affordable, youthful energy.“
99 designs – Logo colors: what’s best for your brand?
If you are a young, fresh company that is passionate about helping people and providing affordable fitness services then yellow could be great fit for you.





9 Tips to Create Your Own Fitness & Gym Logo

9 Tips to Create Your Own Fitness & Gym Logo

„Blue symbolises trustworthiness and maturity.“
99 designs – Logo colors: what’s best for your brand?
It will suggest that you are a serious business that potentially has experience and skills. Bear in mind that a lot of businesses use blue so make sure to use a more uncommon shade that will make you stand out.






9 Tips to Create Your Own Fitness & Gym Logo

9 Tips to Create Your Own Fitness & Gym Logo

Black is the king of slick, luxurious and modern designs. It suggests both an expertise in the subject while still looking smart and modern. It’s easy to use in a variety of media but make sure to combine it with a few more vibrant colours, to make it look less ‘jarring’.





9 Tips to Create Your Own Fitness & Gym Logo

Finally pink might look like a surprising choice for a fitness brand but it is considered by millennials as a modern, fresh and playful colour that could work perfectly for your business if your are targeting a younger demographics. Again, make sure to pair it with a few less ‘playful’ colours to balance it out.




Once you have defined your colour palette, choose your typeface(s). Typefaces are also a form of visual identity as they can appear pretty much everywhere in your marketing, from your website to your social media announcements to your fliers.

There are no specific rules to choosing the right typeface for your brand but there are a few key points to look for; sharp edges suggest a more rigid look while round ones suggest modernity and playfulness. Serif typefaces are usually more traditional and suggest elegance and femininity, whereas Sans-serifs are more modern and are used more commonly nowadays.

Look for typefaces that are clear and readable in both large and small sizes and make sure that if you are using more than one typeface, they all implement each other. Font Squirrel and Typotheque are great sources for a browsing and testing typefaces.

Images are a great form of visual communication, especially because of the amount of detail they can convey. For fitness related industries, images that show movement and bring out a sense of excitement, happiness and satisfaction are usually the most common ones. Knowing your audience will help you gain a clear idea of what kind of imagery to go for but a few key factors to consider when choosing the right images are the context and image treatment.

9 Tips to Create Your Own Fitness & Gym Logo

9 Tips to Create Your Own Fitness & Gym Logo

9 Tips to Create Your Own Fitness & Gym Logo

9 Tips to Create Your Own Fitness & Gym Logo


Context includes any people, animals, objects and landscapes within an image. Make sure that if you are using people in your imagery, they have the right age, race and physical condition based on your target audience. Also the environment in which the image is taken can also imply where your audience is located; a city landscape versus a beach landscape.

Image treatment is considered to be the way an image is stylised and enhanced to suggest a certain emotion. For example bright images with high contrast colours can convert excitement, whereas more pale colours can convey peace and serenity. You might want to add some shapes on the images to highlight some movement or perhaps make the image fade out to suggest calmness.



It’s important to take all these suggestions with a pinch of salt and remember to challenge your creativity. Whilst doing research and looking at competitors is the first step, being original and innovative will be the icing on the cake. Don’t be afraid to try different types of typefaces and filters, play with different colours and approaches until you get the right combination that expresses your brands character. And remember that this is a learning experience, you will always have room to improve your visual identity so make sure to research and observe from all possible resources.

Maria Kyprianou

Maria Kyprianou

Digital Marketing Expert

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About Me

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Advantages and Disadvantages of Personal Branding and Personal Selling

Advantages and Disadvantages of Personal Branding and Personal Selling

Fares Al Khouli

Fares Al Khouli

Digital Marketing Expert

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Personal Branding and Personal Selling

When it comes to building your business, you will find that there are many components that factor into how it turns out. Branding and sales, however, are two cornerstones that will define your business. There are ways to go about the branding and sales of your business. The topic at hand today though? Personal branding and personal selling. To elaborate on that, personal selling refers to when businesses use sales representatives to sell their products and personal branding is the process of creating your public persona towards your audience. It is important to realize that there are both pros and cons that come with both these approaches. For that reason, the goal of this post is to give you a general understanding of these advantages and disadvantages that come with them.

Personal Branding

An important idea to understand in this whole situation is that it is always good to be able to show the human side of your business. This is simply because humans relate to other humans, and that is a big factor in helping you build trust between your company and its customers. Trust and credibility are two of the biggest advantages that can come from a well-executed personal brand. Also, it’s important to realize that your personal brand will exist whether you like it or not. It will be built based on the type of content you provide. That’s all you need to know to show you why its very necessary for you to intend on building it the right way. The way you want your audience to see you. As long as you control the narrative, inconveniences can be kept to a minimum.


If the goal is to earn trust and credibility, you have to simply be real. Don’t be afraid to show your personality. Accept your strengths and weaknesses and admit to having them. The more human you appear to be, the stronger the connection will be. From the technical standpoint, having your own website would be a great way to build your own personal brand. It allows you to be present online and gives you a platform to communicate with your audience whether through blog posts or other aspects. The more informative and beneficial your content is, the more your credibility will grow.


There is a possibility that personal branding may go south, however. That’s something you must be wary of. In personal branding, getting a bad reputation or having a significant misstep is not something that can easily be dealt with. It’s something that will probably stick with you for a long time. Something that will take calculated actions to get rid of. The best counter to that? Try your best to stay out of these situations. Another thing worth mentioning is that there comes a point where that connection you build with your customers may somewhat hurt you. This happens if you’re trying to scale your business. Once your customers get accustomed to having direct contact with you, change will not sit well with them. That’s just something that comes with the territory.

Personal Selling

In terms of connection and trust with your customers, it doesn’t get any better than personal selling. There is so much to gain from two-way communication. It is mainly a great way to focus on your customers personal needs as it gives them a chance to fully express what they are happy with and what they want to see change. It also allows for instant feedback which is a plus for you. At the end of the day, it is also a great form of marketing based on the fact that adjustments can be made on the fly in order to persuade the customer.


There are a couple of disadvantages that may be linked to personal selling. Firstly, it can prove to be really expensive. Between the salary of the sales representatives, the resources spent to train these representatives, and the commission and bonuses they earn, expenses may be a little higher than your liking. Personal selling is also somewhat limited in terms of the number of customers it can reach and how quickly it can reach them. That is especially true if you are reliant on it exclusively.

Try Our Package

If personal branding is something you are passionate about and are looking to perfect, you can start off by going to www.fitvertsing.com and checking out our heavyweight package. That package offers a step by step tutorial to building and optimizing your website which is a must if you want to grow your personal brand.

Ways to use Pinterest for Your Yoga Business

Ways to use Pinterest for Your Yoga Business

Lena Sophie Draffehn

Lena Sophie Draffehn

Content marketing Specialist

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Ways to use Pinterest for Your Yoga Business

Do you use Pinterest for your yoga business already? If not, then you should definitely start!

What is Pinterest?


Pinterest is a platform where you can save pictures from the web and organize them in so-called „boards“. Basically, you can use Pinterest in two ways: Firstly, as already said to save pictures and secondly, to get inspired on the home feed. The Pinterest algorithm is pretty clever and picks images that you might like. You can get tons of yoga inspiration for your classes. From yoga practice cheat sheets, through vinyasa flow sequences, to beautiful yoga poses in breathtaking sceneries you can find anything on Pinterest.

However, Pinterest is not just a platform for tons of inspiration on many topics. Above all, Pinterest is a search engine for images, comparable to Google. Only with the small difference that you can really lose yourself on Pinterest and time flies by fast. For example, if you’re looking for new interpretations of the sun salutation, you’ll see a pretty good feed based on your previous search after a relatively short time. The algorithm is constantly trying to figure out what you might like. There is plenty of good content waiting for you!

Pins can be „repinned“ and „liked“ directly on Pinterest. It’s completely normal to share foreign pins on your own boards. By clicking on a picture you will be directed to the source where you can read more about the topic. I think it’s clear that a pin with more than 1000 re-pins also receives many clicks on the picture. This, of course, causes the source to receive many clicks and new visitors as well.

The fact is, you don’t have to have tons of followers to succeed on Pinterest. Good photos or videos can become viral relatively easy, compared to other social networks. If that happens one thing leads to the other: The higher the reach of the photo, the more clicks on your website. As already said.

How to start? Sign up!


01. Create a Pinterest account!

To pin images from your website you need a Pinterest account. Sign up on Pinterest and make sure you fill out your profile completely: name, picture, short info, imprint and link to your website should not be missing!


02. Convert your Pinterest account into a business account!

Once you’ve created your Pinterest account, you’ll need to turn it into a Pinterest business account. The advantage of a Pinterest business account is that you have access to detailed statistics and can evaluate your Pinterest account much better. I can promise you that the change is really easy, super fast and worth it. On this page, you can get tips directly from Pinterest.


03. Use Pinterest for yourself to grow as a yoga teacher

You can be inspired daily by the great content of others. Become a better yoga teacher by using Pinterest, because there are plenty of great yoga blogs and very qualitative educational content pieces to discover. Best of all, you can save and organize everything in one place for later. Try it!


04. Create thematic boards

Before you pounce on it, I recommend you to create thematic boards. For example, for you as a yoga teacher, you can use the following topics for your boards: „Vinyasa Flows“, „Meditation Texts“, „Ayurveda“, „Yoga Inspiration“ and so on. It is important to sort your pins nicely. Never mix two different topics on one board.


05. Use Pinterest strategically to grow your business

When you start pinning, you’re already an active user. Because if you take care meticulously of your thematic boards, you and your boards get followers easily. Tell your clients about your beautiful collection of boards, so they can follow you.

Who pins more, wins

To be really strategic, I recommend you not to pin 100 pins at once for the whole week. It’s better to pin 10 pins per day and the pins should be from different topics. Your followers will get notifications for every pin.

Ain't nobody got time for that https://dannydainton.com/2017/06/03/aint-nobody-got-time-for-that/

Ain’t nobody got time for that?

Tools like Buffer or Later can help with automation, so you do not have to spend 10 times a day on Pinterest marketing. Remember: Pinterest thrives on versatility and new ideas.


06. Do you have your own yoga blog? Become a Pinterest Pro

If your goal is to drive as much traffic to your own website as possible then you should make as many, high-quality images of your blog visible on Pinterest.

First and foremost, you should make it easier for your website visitors to pin your pictures on Pinterest. Because as I said before: Pinterest is for many users a kind of bookmark on the net and your visitors would like to save your pictures. My tip: Add a pin it button to your website so every time someone moves their mouse over your picture, this button is displayed and animates your users to pin the picture.

By the way, for your website pictures, you should note the following: The optimal picture size for Pinterest is 735 × 1102 px. That means roughly: vertical format! I can assure you from my own experience and research that landscape photos on Pinterest arrive much worse and in the end less repinned. To avoid this, I recommend you to publish more vertical photos on your blog.


07. Do you enjoy producing videos? Go for it!

A few months ago Pinterest launched a new feature. Now it’s possible to pin videos as well. Since it is relatively time-consuming to produce videos, fewer people make it. This is your chance as a yoga teacher! Because it’s not that difficult to produce a yoga video, you just have to film yourself at your practice. In my experience, people react positively to yoga flow videos with timelapse.

Videos tend to be rewarded by the algorithm, which means it will be shown to more people, and so your reach will increase.


Sign Up for my Pinterest Challenge!

Now that you’ve learned some ways to use Pinterest for your business, you may want to learn more about the strategy behind Pinterest Marketing. Sign up here for my Pinterest Challenge and get step-by-step instructions right into your inbox.

How to Find Your Target Audience and Why Its Important

Niche Marketing Over Mass Marketing?

My business is for everyone! Yeah, bet you’ve heard that before. How did it end up doing though? Normally, not great. There is a misunderstanding that often occurs when it comes to marketing your business. People tend to believe that the more people they target, the more customers they will get. That hasn’t proved to be entirely true. In fact, more often than not it is just a means to wasted resources. As Pat Flynn would say, “the riches are in the niches.” What does that mean though? It basically means that the more specific and targeted your audience is, the more likely you are to succeed. How do you find that target audience though? This is where this post may be greatly beneficial to you.

Targeting The Market

First off, you can start by asking yourself some simple questions about your business. Questions like what problems your product or service can solve, who your competition is and who your own customers are at this point. Those questions will all help you build a better general understanding of the market. That is very necessary if you want your next step to be successful.

Targeting The Customers

At this point, your next move is creating personas. Personas are fictional characters created to represent the different types of potential customers you have. They cover aspects like who, what, where, when, and why. The main goal here is to better understand your target audience in hopes of creating more content that answers to their needs. You can use this persona template to give yourself a head start. It is also important to note that you can find these templates online for free, making it a very efficient tool to use.

Importance of Finding Your Target Audience

You may ask why it’s so important to find these target audience. What gain do you have from putting in all this extra work? Well, what we do know is that everyone appreciates saving money, and at the very least, you would be saving your company money in this process. That’s because this process allows you to direct your resources towards the customers with the highest potential to buy, the customers with the biggest interest, and the customers that will be the most loyal to your brand. This all accounts for a huge efficiency boost. At the end of the day you don’t want to be spending money advertising to people that are not in need of your product or service. It also gives your company a huge opportunity to grow based on the fact that its harder to be affected by competition when you are targeting a niche market with specific customers and certain problems you are looking to solve. Additionally, knowing your customers and building that relationship with them is key to building your brand loyalty, which will then result in more repeat business.


To continue building your brand loyalty, interacting with your audience (available and potential customers) is key. You may find it really useful to create surveys every now and then that keep you updated on who you’re talking to, what they’re looking for and how you can help them. Consider including giveaways with these surveys as a means to attract more people to complete them. You may feel like it’s an unnecessary cost at this point, but it will be very much worth it down the line. Another way to keep that connection is by asking your customers for feedback with an automated email. Its always good for the customer to feel like you care about how they feel.


There are a number of tools you can find online that can really give you a head start when you’re looking for that target audience. Google analytics may be the pre-eminent option as it offers you both an audience tab and an acquisition tab. The audience tab is meant to tell you who your audience are and where they are located, while the acquisition tab focuses on showing you where your traffic is coming from. On the social media side of things, you can use Facebook insights to see where your likes are coming from. Your twitter follower’s dashboard is also great at showing you what your followers are interested in, so that may also be a great tool to use.

Monitoring Your Customers

As always, it is important that you realize that your job is not over once you’ve found what you’re looking for. It is just as important for you to maintain these customers as it was to for you to find them. Make sure you keep an eye on social activity, who is interacting and who is not, and make sure you make the requisite changes in order to keep trending positively. Your customers will appreciate the fact that you are willing to make the changes to keep them happy.

Try Our Survey!

To get started with finding your target customers, make sure you complete our survey on Fitvertising.com. If you felt like this blog post was helpful, wait until you complete that!







3 Successful Fitness Websites and Why They Work!

Successful Fitness Websites

Successful Fitness Websites

A successful website is essential for building your fitness business, communicating impactful marketing messages and connecting you with your customers. Regardless of size, location and market, your fitness business needs to be online, and creating a successful website is vital for when your prospective customers start looking for you.

It is very much a ‘Judge a Book by its Cover’ kind of thing, and you will literally have seconds to make a good impression, so make it last!

We have created and presented you a list of 3 successful fitness websites that work equally good for different reasons.


Kayla Itsines is a successful personal trainer, who works solely with women worldwide with a clear goal of improving their health and fitness. She offers 28 minute workout sessions for all fitness levels, in order to help women increase their fitness and strength. For over 10 years, she has managed to built a workout community of thousands of women, with over 11 million Instagram followers and 300 thousand YouTube subscribers

Kayla has done a fantastic job in identifying her target audience and marketing goal which she clearly translates in her fitness website.

The moment you enter her website, you are faced with the ‚hero banner‘. The use of the vibrant pink colour and Kayla’s picture of her working out, clearly indicates that she is targeting women who are looking for serious results in their fitness plan.

This very much ties to the 7 second rule“ ; When a user enters your website, you have about 7 seconds to capture his attention and encourage him to explore even more. Within those 7 seconds „you need to make three things clear; what you do, who you do it for, and why your service is the best.“ (The essentials for a successful fitness website)

Your website users are not going to start scrolling down your website or clicking on different pages if they are not interested in what you do. And to do that they need to know what it is you do from the first thing they see – your hero banner. Make sure you create a short and catchy message on your homepage headline. Why not try having someone with fresh eyes look into it; Have a couple of friends look at your website to see if they can define what you do.   



„Adriene Mishler is an international yoga teacher from Austin, Texas, who provides high quality practices on yoga and mindfulness at no cost to inspire people of all ages, shapes and sizes.“ (Yoga with Adriene)

„Her mission is to take her yoga practises into homes and schools by providing tutorials on her YouTube channel“ (Yoga with Adriene) 

Adriene has managed to built an online community of over 5 million YouTube subscribers and 6000 thousand Instagram Followers.

Her website visitors get a clear image of who she is and what she does the moment they land on her homepage.
The look of her website emits a sense of  honesty, care and trust, with the use of a soft colour palette, light typography and a variety of personal images that are carefully edited to suggest serenity and peace – a clear connection to her yoga practise.

„People buy people and this is even more-so when it comes to selling personal training.“
(How to Built a Credible Fitness Website, according to Stanford University)

Even though her workouts are completely free, her websites end goal is to get visitors to subscribe to her weekly newsletter, where they will receive calendar updates, new tutorials, blog posts and any events/workshops that she is attending. A great way to do that is by having a primary CTA (Call to Action) at the very top of her homepage, prompting users to subscribe to her list.

Her secondary CTA is placed at the bottom of her homepage. ’Find what Feels Good’, is a platform of exclusive online classes provided by Adriene and guest instructors, where she is offering subscription packages. It is clear that this platform is not part of her primary services, but something extra that people who have already undertook her free classes could decide to continue with. What’s really great about it is that she is offering a 7-day free trial, a great way to motivate users into trying her services without being tied up to a monthly subscription.   

Adriene manages to communicate her brand personality, goals and expertise through her blog posts, videos, networks and events, all clearly displayed in her website. The end result, creating a successful fitness website!



Fit bottomed world is an online platform run by fitness professionals – Jennipher Walters and Kristen Seymour. The idea you ask? „That fit bottoms come in all shapes and sizes — and that you’re more than the number on the scale.“
(Fit Bottomed Girls)

Through the years they have managed to built an online community of 170 thousand Facebook followers and over 20 thousand Instagram followers.

Based on a very body-positive message, their website suggests a strict-free, fun-filled approach to health and fitness targeting the everyday man and woman who wants to have a healthy fitness plan, minus the stressful diets.

They have a very empathetic and understanding approach towards their customers, which they clearly communicate on their website, with the design and tone of voice they are using in their content. 

„Grabbing your visitor’s attention is one thing, but keeping them on your website is something totally different.“
(The Essentials for a Successful Fitness Website)

Fit bottomed girls are experts when it comes to keeping people on their website using their content. They offer a variety of high quality articles, videos and podcasts on subjects such as fitness workouts, nutrition plans, meditation sessions and exclusive services for new mums! All while still still being funny and witty.

While their primary goal is to drive traffic to their website and get people to subscribe to their mailing list, their secondary goal is to drive the real fans to their coaching page where they offer exclusive courses on a pay as you go system.

Fit bottomed girls is a great website for businesses who have a lot of content to offer but still want to communicate their brand personality consistently.


What is the conclusion?

Any type of business functioning in this day and age should be present online, especially with the variety of low cost resources available. Creating a successful website though requires a lot of research and planning before you ever start thinking about colours and fonts. Take your time to clearly define your target audience and brand goal and work from there.

Look around to see what your competitors are doing but don’t copy their websites. They might work for them but it does not guarantee you any success and could damage your business.

There is no precise method to building a successful website, but following these tips and examples will move your business towards the right path. And remember, less is more!