Ways to use Pinterest for Your Yoga Business

Ways to use Pinterest for Your Yoga Business

Lena Sophie Draffehn

Lena Sophie Draffehn

Content marketing Specialist

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Ways to use Pinterest for Your Yoga Business

Do you use Pinterest for your yoga business already? If not, then you should definitely start!

What is Pinterest?


Pinterest is a platform where you can save pictures from the web and organize them in so-called „boards“. Basically, you can use Pinterest in two ways: Firstly, as already said to save pictures and secondly, to get inspired on the home feed. The Pinterest algorithm is pretty clever and picks images that you might like. You can get tons of yoga inspiration for your classes. From yoga practice cheat sheets, through vinyasa flow sequences, to beautiful yoga poses in breathtaking sceneries you can find anything on Pinterest.

However, Pinterest is not just a platform for tons of inspiration on many topics. Above all, Pinterest is a search engine for images, comparable to Google. Only with the small difference that you can really lose yourself on Pinterest and time flies by fast. For example, if you’re looking for new interpretations of the sun salutation, you’ll see a pretty good feed based on your previous search after a relatively short time. The algorithm is constantly trying to figure out what you might like. There is plenty of good content waiting for you!

Pins can be „repinned“ and „liked“ directly on Pinterest. It’s completely normal to share foreign pins on your own boards. By clicking on a picture you will be directed to the source where you can read more about the topic. I think it’s clear that a pin with more than 1000 re-pins also receives many clicks on the picture. This, of course, causes the source to receive many clicks and new visitors as well.

The fact is, you don’t have to have tons of followers to succeed on Pinterest. Good photos or videos can become viral relatively easy, compared to other social networks. If that happens one thing leads to the other: The higher the reach of the photo, the more clicks on your website. As already said.

How to start? Sign up!


01. Create a Pinterest account!

To pin images from your website you need a Pinterest account. Sign up on Pinterest and make sure you fill out your profile completely: name, picture, short info, imprint and link to your website should not be missing!


02. Convert your Pinterest account into a business account!

Once you’ve created your Pinterest account, you’ll need to turn it into a Pinterest business account. The advantage of a Pinterest business account is that you have access to detailed statistics and can evaluate your Pinterest account much better. I can promise you that the change is really easy, super fast and worth it. On this page, you can get tips directly from Pinterest.


03. Use Pinterest for yourself to grow as a yoga teacher

You can be inspired daily by the great content of others. Become a better yoga teacher by using Pinterest, because there are plenty of great yoga blogs and very qualitative educational content pieces to discover. Best of all, you can save and organize everything in one place for later. Try it!


04. Create thematic boards

Before you pounce on it, I recommend you to create thematic boards. For example, for you as a yoga teacher, you can use the following topics for your boards: „Vinyasa Flows“, „Meditation Texts“, „Ayurveda“, „Yoga Inspiration“ and so on. It is important to sort your pins nicely. Never mix two different topics on one board.


05. Use Pinterest strategically to grow your business

When you start pinning, you’re already an active user. Because if you take care meticulously of your thematic boards, you and your boards get followers easily. Tell your clients about your beautiful collection of boards, so they can follow you.

Who pins more, wins

To be really strategic, I recommend you not to pin 100 pins at once for the whole week. It’s better to pin 10 pins per day and the pins should be from different topics. Your followers will get notifications for every pin.

Ain't nobody got time for that https://dannydainton.com/2017/06/03/aint-nobody-got-time-for-that/

Ain’t nobody got time for that?

Tools like Buffer or Later can help with automation, so you do not have to spend 10 times a day on Pinterest marketing. Remember: Pinterest thrives on versatility and new ideas.


06. Do you have your own yoga blog? Become a Pinterest Pro

If your goal is to drive as much traffic to your own website as possible then you should make as many, high-quality images of your blog visible on Pinterest.

First and foremost, you should make it easier for your website visitors to pin your pictures on Pinterest. Because as I said before: Pinterest is for many users a kind of bookmark on the net and your visitors would like to save your pictures. My tip: Add a pin it button to your website so every time someone moves their mouse over your picture, this button is displayed and animates your users to pin the picture.

By the way, for your website pictures, you should note the following: The optimal picture size for Pinterest is 735 × 1102 px. That means roughly: vertical format! I can assure you from my own experience and research that landscape photos on Pinterest arrive much worse and in the end less repinned. To avoid this, I recommend you to publish more vertical photos on your blog.


07. Do you enjoy producing videos? Go for it!

A few months ago Pinterest launched a new feature. Now it’s possible to pin videos as well. Since it is relatively time-consuming to produce videos, fewer people make it. This is your chance as a yoga teacher! Because it’s not that difficult to produce a yoga video, you just have to film yourself at your practice. In my experience, people react positively to yoga flow videos with timelapse.

Videos tend to be rewarded by the algorithm, which means it will be shown to more people, and so your reach will increase.


Sign Up for my Pinterest Challenge!

Now that you’ve learned some ways to use Pinterest for your business, you may want to learn more about the strategy behind Pinterest Marketing. Sign up here for my Pinterest Challenge and get step-by-step instructions right into your inbox.

Social Media for Personal Trainers:  What works best for you?

Social Media for Personal Trainers: What works best for you?

Social Media for Personal Trainers: What works best for you?

Person using Instagram

Person using Instagram

The fact that you are reading this blog article let me conclude, that you already know how important your presence on social media is as a personal trainer. Social Media is a huge component of your online marketing strategy.

But why actually do you need an online marketing strategy? The answer is obvious because nowadays most of the people start to search for services online. For you, that means that you want to use this opportunity for you.

You’re probably wondering how to start with your online marketing strategy and what tactics are the easiest, most time-saving and most efficient. Social media is only a small part of online marketing, but for you as a personal trainer is a must!

Why you should be active on social media as a personal trainer

Because your potential clients are there. Period. 

Your mission now is to make them aware of yourself with interesting content, qualitative information and likable storytelling to build trust and give them the chance to get to know you and your abilities before they decide to reach out to you.

This strategy is called inbound marketing. You want to make sure that people find you in the expanse of the web and reach out to you instead of actively (and usually desperately) looking for clients. Social media is much more than the stupid gathering of likes and followers.

Where to start?

persona template

FITVERTISING customer persona template

So far so good, now you probably don’t know where to start. Don’t worry, you don’t have to be active on every social network. To find out what the right social network is for you, you need to be clear about which audience you want to target. Are they young moms, seniors 50+ or men in their prime? Who is your ideal client? How old is he? What’s his character? What’s his profession? What are his leisure activities? What wishes and needs does he have? Use the following template to create one or more of these characters. In marketing, we call this persona.

Market positioning for personal trainers

Market positioning for personal trainers

Of course, all of that depends on your qualifications, your personality, and your preferences. Try to clarify who you really are and how you want to be perceived by the world. How do you want to position yourself in the market? What are your strengths and weaknesses? What sets you apart from other personal trainers? What are your goals? If it’s hard for you, pick up a pen and paper, write down whatever comes to your mind and then try to organize it. You can use a simple mind map or the following graphic.


When you’re done with your analysis, you can pat yourself on the back. Now that you have a clearer view of both you and your target audience, you’ve taken a huge step forward in your marketing strategy.

Which social media platform is now suitable for you as a personal trainer?

01. Instagram

As one of the largest social networks, Instagram is the beautiful illusory world among all of them. Especially for a fitness audience is Instagram the place to be. The fitness community on Instagram is huge, fitness influencers have thousands of followers and Instagram users often get their training inspiration from successful fitness accounts. My recommendation: Instagram is your must-have.

Instagram Demographics

(Source: https://www.omnicoreagency.com/instagram-statistics/)

02. Facebook

Over the years Facebook has become a social network for elderly people, but still, with the most monthly active users. On Facebook, you have great opportunities to communicate with your existing clients as well as build a meaningful presence where potential clients can easily contact you. Facebook is an important network because a very high percentage of the population has an account and the people are very active, even if it’s always said that Facebook is dead. It is not!

Facebook Demographics

(Source: https://www.omnicoreagency.com/facebook-statistics/)

03. Twitter

Twitter is fast, twitter is up to date, twitter is political. Twitter is popular among male users, with higher incomes. This can be a great way for you, as a personal trainer, to reach potential clients who will pay you higher hourly rates. But: You have to be extremely active on twitter to grow your audience.

Twitter Demographics

(Source: https://www.omnicoreagency.com/twitter-statistics/)

04. Pinterest

Pinterest is mainly used by young women who are looking for any kind of inspiration. On Pinterest, you can find great fitness content. Pinterest content is very long-lived, which means that you don’t have to upload new content every day, like in other social networks. A great way to use Pinterest is even to create boards and curate content that others have produced. Actually, you can be active on Pinterest by just organizing other peoples‘ content.

Pinterest Demographics

  • 70% of Pinterest users are actually Females.
  • 40% of New Signups are Men; 60% New Signups are Women.
  • Men account for only 7% of total pins on Pinterest.
  • 80% of US mothers who use the internet uses Pinterest.
  • Millennials use Pinterest as much as Instagram.
  • The median age of a Pinterest user is 40, however, the majority of active pinners are below 40.
  • Half of Pinterest users earn $50K or greater per year, with 10 percent of Pinteresting households making greater than $125K.
  • 144.5 million – Number of people that pinterest reports can be reached with adverts on pinterest

(Source: https://www.omnicoreagency.com/pinterest-statistics/)

05. LinkedIn

The business network. Mostly underestimated. My recommendation: You should definitely get yourself a LinkedIn profile. Why? Because when you google your name, your LinkedIn profile is often ranked on the first page of Google, which means to you that by having a LinkedIn profile you’re basically doing SEO (Search Engine Optimization). Whether you post regularly is another matter, but when you do it’s a great opportunity to find jobs as a company fitness trainer.

Linkedin Demographics

(Source: https://www.omnicoreagency.com/linkedin-statistics/)

06. YouTube

Everybody uses YouTube, but not everybody produces content for YouTube. That’s the whole point. As the second-largest search engine in the world, there is enormous potential in the use of the platform for content creators. If you enjoy producing video content regularly, such as longer yoga or fitness videos that people can easily participate, it’s a great way to build trust with potential clients, especially if you offer personal training services online. But: There is a lot of work behind it. 

YouTube Demographics

  • 62% of YouTube users are Males.
  • 9% of small businesses are on YouTube.
  • 35+ and 55+ age groupsare the fastest growing YouTube demographics.
  • Millennials prefer YouTube two to one over traditional television.
  • 51% of YouTube users say they visit the site daily.
  • YouTube services are available in 91 countries in 80 languages(or 95% of all internet users).
  • 95% of global internet population watches YouTube.
  • There 50 million creators on YouTube.

(Source: https://www.omnicoreagency.com/youtube-statistics/)

Now pick 1-2 social networks

To get started, find 1-2 platforms that accurately reflect your target audience and maintain posting to these channels of communication regularly. Once you got this up and running you can consider to post content to more social networks. Read our blog article about why you should schedule your content.

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