Lena Sophie Draffehn
Content marketing Specialist
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Ways to use Pinterest for Your Yoga Business
Do you use Pinterest for your yoga business already? If not, then you should definitely start!
What is Pinterest?
Pinterest is a platform where you can save pictures from the web and organize them in so-called „boards“. Basically, you can use Pinterest in two ways: Firstly, as already said to save pictures and secondly, to get inspired on the home feed. The Pinterest algorithm is pretty clever and picks images that you might like. You can get tons of yoga inspiration for your classes. From yoga practice cheat sheets, through vinyasa flow sequences, to beautiful yoga poses in breathtaking sceneries you can find anything on Pinterest.
However, Pinterest is not just a platform for tons of inspiration on many topics. Above all, Pinterest is a search engine for images, comparable to Google. Only with the small difference that you can really lose yourself on Pinterest and time flies by fast. For example, if you’re looking for new interpretations of the sun salutation, you’ll see a pretty good feed based on your previous search after a relatively short time. The algorithm is constantly trying to figure out what you might like. There is plenty of good content waiting for you!
Pins can be „repinned“ and „liked“ directly on Pinterest. It’s completely normal to share foreign pins on your own boards. By clicking on a picture you will be directed to the source where you can read more about the topic. I think it’s clear that a pin with more than 1000 re-pins also receives many clicks on the picture. This, of course, causes the source to receive many clicks and new visitors as well.
The fact is, you don’t have to have tons of followers to succeed on Pinterest. Good photos or videos can become viral relatively easy, compared to other social networks. If that happens one thing leads to the other: The higher the reach of the photo, the more clicks on your website. As already said.
How to start? Sign up!
01. Create a Pinterest account!
To pin images from your website you need a Pinterest account. Sign up on Pinterest and make sure you fill out your profile completely: name, picture, short info, imprint and link to your website should not be missing!
02. Convert your Pinterest account into a business account!
Once you’ve created your Pinterest account, you’ll need to turn it into a Pinterest business account. The advantage of a Pinterest business account is that you have access to detailed statistics and can evaluate your Pinterest account much better. I can promise you that the change is really easy, super fast and worth it. On this page, you can get tips directly from Pinterest.
03. Use Pinterest for yourself to grow as a yoga teacher
You can be inspired daily by the great content of others. Become a better yoga teacher by using Pinterest, because there are plenty of great yoga blogs and very qualitative educational content pieces to discover. Best of all, you can save and organize everything in one place for later. Try it!
04. Create thematic boards
Before you pounce on it, I recommend you to create thematic boards. For example, for you as a yoga teacher, you can use the following topics for your boards: „Vinyasa Flows“, „Meditation Texts“, „Ayurveda“, „Yoga Inspiration“ and so on. It is important to sort your pins nicely. Never mix two different topics on one board.
05. Use Pinterest strategically to grow your business
When you start pinning, you’re already an active user. Because if you take care meticulously of your thematic boards, you and your boards get followers easily. Tell your clients about your beautiful collection of boards, so they can follow you.
Who pins more, wins
To be really strategic, I recommend you not to pin 100 pins at once for the whole week. It’s better to pin 10 pins per day and the pins should be from different topics. Your followers will get notifications for every pin.
Ain’t nobody got time for that?
06. Do you have your own yoga blog? Become a Pinterest Pro
If your goal is to drive as much traffic to your own website as possible then you should make as many, high-quality images of your blog visible on Pinterest.
First and foremost, you should make it easier for your website visitors to pin your pictures on Pinterest. Because as I said before: Pinterest is for many users a kind of bookmark on the net and your visitors would like to save your pictures. My tip: Add a pin it button to your website so every time someone moves their mouse over your picture, this button is displayed and animates your users to pin the picture.
By the way, for your website pictures, you should note the following: The optimal picture size for Pinterest is 735 × 1102 px. That means roughly: vertical format! I can assure you from my own experience and research that landscape photos on Pinterest arrive much worse and in the end less repinned. To avoid this, I recommend you to publish more vertical photos on your blog.
07. Do you enjoy producing videos? Go for it!
A few months ago Pinterest launched a new feature. Now it’s possible to pin videos as well. Since it is relatively time-consuming to produce videos, fewer people make it. This is your chance as a yoga teacher! Because it’s not that difficult to produce a yoga video, you just have to film yourself at your practice. In my experience, people react positively to yoga flow videos with timelapse.
Videos tend to be rewarded by the algorithm, which means it will be shown to more people, and so your reach will increase.
Sign Up for my Pinterest Challenge!
Now that you’ve learned some ways to use Pinterest for your business, you may want to learn more about the strategy behind Pinterest Marketing. Sign up here for my Pinterest Challenge and get step-by-step instructions right into your inbox.
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