von Fares Al Khouli | Nov 4, 2019 | Blog
Advantages and Disadvantages of Personal Branding and Personal Selling
Digital Marketing Expert
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Personal Branding and Personal Selling
When it comes to building your business, you will find that there are many components that factor into how it turns out. Branding and sales, however, are two cornerstones that will define your business. There are ways to go about the branding and sales of your business. The topic at hand today though? Personal branding and personal selling. To elaborate on that, personal selling refers to when businesses use sales representatives to sell their products and personal branding is the process of creating your public persona towards your audience. It is important to realize that there are both pros and cons that come with both these approaches. For that reason, the goal of this post is to give you a general understanding of these advantages and disadvantages that come with them.
Personal Branding
An important idea to understand in this whole situation is that it is always good to be able to show the human side of your business. This is simply because humans relate to other humans, and that is a big factor in helping you build trust between your company and its customers. Trust and credibility are two of the biggest advantages that can come from a well-executed personal brand. Also, it’s important to realize that your personal brand will exist whether you like it or not. It will be built based on the type of content you provide. That’s all you need to know to show you why its very necessary for you to intend on building it the right way. The way you want your audience to see you. As long as you control the narrative, inconveniences can be kept to a minimum.
Tips
If the goal is to earn trust and credibility, you have to simply be real. Don’t be afraid to show your personality. Accept your strengths and weaknesses and admit to having them. The more human you appear to be, the stronger the connection will be. From the technical standpoint, having your own website would be a great way to build your own personal brand. It allows you to be present online and gives you a platform to communicate with your audience whether through blog posts or other aspects. The more informative and beneficial your content is, the more your credibility will grow.
Disadvantages
There is a possibility that personal branding may go south, however. That’s something you must be wary of. In personal branding, getting a bad reputation or having a significant misstep is not something that can easily be dealt with. It’s something that will probably stick with you for a long time. Something that will take calculated actions to get rid of. The best counter to that? Try your best to stay out of these situations. Another thing worth mentioning is that there comes a point where that connection you build with your customers may somewhat hurt you. This happens if you’re trying to scale your business. Once your customers get accustomed to having direct contact with you, change will not sit well with them. That’s just something that comes with the territory.
Personal Selling
In terms of connection and trust with your customers, it doesn’t get any better than personal selling. There is so much to gain from two-way communication. It is mainly a great way to focus on your customers personal needs as it gives them a chance to fully express what they are happy with and what they want to see change. It also allows for instant feedback which is a plus for you. At the end of the day, it is also a great form of marketing based on the fact that adjustments can be made on the fly in order to persuade the customer.
Disadvantages
There are a couple of disadvantages that may be linked to personal selling. Firstly, it can prove to be really expensive. Between the salary of the sales representatives, the resources spent to train these representatives, and the commission and bonuses they earn, expenses may be a little higher than your liking. Personal selling is also somewhat limited in terms of the number of customers it can reach and how quickly it can reach them. That is especially true if you are reliant on it exclusively.
Try Our Package
If personal branding is something you are passionate about and are looking to perfect, you can start off by going to www.fitvertsing.com and checking out our heavyweight package. That package offers a step by step tutorial to building and optimizing your website which is a must if you want to grow your personal brand.
von Fares Al Khouli | Okt 28, 2019 | Blog
Niche Marketing Over Mass Marketing?
My business is for everyone! Yeah, bet you’ve heard that before. How did it end up doing though? Normally, not great. There is a misunderstanding that often occurs when it comes to marketing your business. People tend to believe that the more people they target, the more customers they will get. That hasn’t proved to be entirely true. In fact, more often than not it is just a means to wasted resources. As Pat Flynn would say, “the riches are in the niches.” What does that mean though? It basically means that the more specific and targeted your audience is, the more likely you are to succeed. How do you find that target audience though? This is where this post may be greatly beneficial to you.
Targeting The Market
First off, you can start by asking yourself some simple questions about your business. Questions like what problems your product or service can solve, who your competition is and who your own customers are at this point. Those questions will all help you build a better general understanding of the market. That is very necessary if you want your next step to be successful.
Targeting The Customers
At this point, your next move is creating personas. Personas are fictional characters created to represent the different types of potential customers you have. They cover aspects like who, what, where, when, and why. The main goal here is to better understand your target audience in hopes of creating more content that answers to their needs. You can use this persona template to give yourself a head start. It is also important to note that you can find these templates online for free, making it a very efficient tool to use.
Importance of Finding Your Target Audience
You may ask why it’s so important to find these target audience. What gain do you have from putting in all this extra work? Well, what we do know is that everyone appreciates saving money, and at the very least, you would be saving your company money in this process. That’s because this process allows you to direct your resources towards the customers with the highest potential to buy, the customers with the biggest interest, and the customers that will be the most loyal to your brand. This all accounts for a huge efficiency boost. At the end of the day you don’t want to be spending money advertising to people that are not in need of your product or service. It also gives your company a huge opportunity to grow based on the fact that its harder to be affected by competition when you are targeting a niche market with specific customers and certain problems you are looking to solve. Additionally, knowing your customers and building that relationship with them is key to building your brand loyalty, which will then result in more repeat business.
Tips
To continue building your brand loyalty, interacting with your audience (available and potential customers) is key. You may find it really useful to create surveys every now and then that keep you updated on who you’re talking to, what they’re looking for and how you can help them. Consider including giveaways with these surveys as a means to attract more people to complete them. You may feel like it’s an unnecessary cost at this point, but it will be very much worth it down the line. Another way to keep that connection is by asking your customers for feedback with an automated email. Its always good for the customer to feel like you care about how they feel.
Tools
There are a number of tools you can find online that can really give you a head start when you’re looking for that target audience. Google analytics may be the pre-eminent option as it offers you both an audience tab and an acquisition tab. The audience tab is meant to tell you who your audience are and where they are located, while the acquisition tab focuses on showing you where your traffic is coming from. On the social media side of things, you can use Facebook insights to see where your likes are coming from. Your twitter follower’s dashboard is also great at showing you what your followers are interested in, so that may also be a great tool to use.
Monitoring Your Customers
As always, it is important that you realize that your job is not over once you’ve found what you’re looking for. It is just as important for you to maintain these customers as it was to for you to find them. Make sure you keep an eye on social activity, who is interacting and who is not, and make sure you make the requisite changes in order to keep trending positively. Your customers will appreciate the fact that you are willing to make the changes to keep them happy.
Try Our Survey!
To get started with finding your target customers, make sure you complete our survey on Fitvertising.com. If you felt like this blog post was helpful, wait until you complete that!
von Fares Al Khouli | Okt 25, 2019 | Blog, SEO
Taking your SEO game to the next level
Ever wondered what it’s going to take to start finding your businesses regularly through search engines? If so, you’re in the right place! Search engine optimization (SEO) is an essential element in any marketing strategy. There is a real art to driving traffic to your websites and mastering the use of keywords may be on the top of the list of things you need to do. What are keywords you ask? Keywords are the words or phrases available in your content that make it possible for people to find you through search engines. Choosing the correct keywords however is no walk in the park. Its all about finding those golden keywords that will help take your SEO game to the next level, and this is where we come in.
Tips
To start off, it is essential that you identify your audience. Know who it is that you are addressing, and you will be better positioned to convey your message. Why is that? Well to begin with, you can put yourself in your customers shoes! Ask yourself what you would search for if you were looking for that product or service. Whatever comes to mind, that’s a good place to start. To add on to that, you can go ahead and do some digging up on your biggest competitors. It is always helpful to get a good feel on where the competition is at. Read their blogs, go through their content, even take a look at their meta-descriptions if necessary. Anything that helps you locate those keywords, do it!
Different types of keywords?
Now that you’ve gotten yourself familiar with the process of keywords, it’s a good time to look deeper into the science of it. It’s important to realize that not all keywords are created equal. Different types of keywords generate different amounts of traffic, but there’s also a different level of competition associated with keywords. An important concept to understand in this situation is the head and long-tail keyword concept. The main difference between head and long-tail keywords is that head keywords usually range from one singular word to a short phrase, while long-tail keywords are usually longer phrases. Additionally, head keywords are known to be more effective in the long run, as they are normally associated with a higher traffic and a higher competition. On the other hand, long-tail keywords would be the way to go if you were seeking short-term faster results. That’s because despite long-tail keywords having a lower traffic, they also deal with less competition. The key in this situation? Find a suitable blend of both head and long-tail keywords that best fits your strategy.
Tools
At this stage, there are some handy tools that may really benefit you. Now that you know the difference between keywords and what to choose based on your personal strategy, it could be helpful to check out a keyword generator. Keyword generators are tools that generate keyword suggestions based on your topic, industry, and even the country you’re in. It can be largely beneficial to use these tools as they not only provide you with keyword suggestions, but also the traffic, competition, and cost per click for each keyword. Having this information at your disposal, with that ease and without any expenses is an amazing luxury to have. It will definitely help take your SEO game to the next level.
Monitoring Keywords
This is not the end, however. Your job is not complete once you have your keywords. It is necessary to make a concerted effort to use these words as frequently as possible. Whether in blog posts, on your website or in meta descriptions, the more you use these keywords the easier it will be for your audience to find you. As time goes by, it is also essential that you keep an eye on the results. As you observe and analyze, it is likely that you may catch on to key trends that may be useful to you. Another way to get caught up is by using Google Trends. Google Trends is a tool that illustrates how your search query’s popularity has changed over a significant time period. It is important in any business that you be adaptable. Following these trends will let you know when these keywords are working for you, and when its time for a change.
Contact us
If used correctly, there is huge potential in SEO. It is a critical part of every marketing strategy and must not be overlooked. This is also only part of what Fitvertising can offer you, as we specialize in digital marketing and can help jumpstart your business in a multifaceted manner. So, for all you fitness coaches, yoga instructors, and fitness studios out there, make sure you subscribe to our mailing list to ensure you don’t miss a thing!
