von Lena Draffehn | Okt. 25, 2019 | Blog, Social Media
Social Media for Personal Trainers: What works best for you?
Person using Instagram
The fact that you are reading this blog article let me conclude, that you already know how important your presence on social media is as a personal trainer. Social Media is a huge component of your online marketing strategy.
But why actually do you need an online marketing strategy? The answer is obvious because nowadays most of the people start to search for services online. For you, that means that you want to use this opportunity for you.
You’re probably wondering how to start with your online marketing strategy and what tactics are the easiest, most time-saving and most efficient. Social media is only a small part of online marketing, but for you as a personal trainer is a must!
Why you should be active on social media as a personal trainer
Because your potential clients are there. Period.
Your mission now is to make them aware of yourself with interesting content, qualitative information and likable storytelling to build trust and give them the chance to get to know you and your abilities before they decide to reach out to you.
This strategy is called inbound marketing. You want to make sure that people find you in the expanse of the web and reach out to you instead of actively (and usually desperately) looking for clients. Social media is much more than the stupid gathering of likes and followers.
Where to start?
FITVERTISING customer persona template
So far so good, now you probably don’t know where to start. Don’t worry, you don’t have to be active on every social network. To find out what the right social network is for you, you need to be clear about which audience you want to target. Are they young moms, seniors 50+ or men in their prime? Who is your ideal client? How old is he? What’s his character? What’s his profession? What are his leisure activities? What wishes and needs does he have? Use the following template to create one or more of these characters. In marketing, we call this persona.
Market positioning for personal trainers
Of course, all of that depends on your qualifications, your personality, and your preferences. Try to clarify who you really are and how you want to be perceived by the world. How do you want to position yourself in the market? What are your strengths and weaknesses? What sets you apart from other personal trainers? What are your goals? If it’s hard for you, pick up a pen and paper, write down whatever comes to your mind and then try to organize it. You can use a simple mind map or the following graphic.
When you’re done with your analysis, you can pat yourself on the back. Now that you have a clearer view of both you and your target audience, you’ve taken a huge step forward in your marketing strategy.
Which social media platform is now suitable for you as a personal trainer?
01. Instagram
As one of the largest social networks, Instagram is the beautiful illusory world among all of them. Especially for a fitness audience is Instagram the place to be. The fitness community on Instagram is huge, fitness influencers have thousands of followers and Instagram users often get their training inspiration from successful fitness accounts. My recommendation: Instagram is your must-have.
Instagram Demographics
(Source: https://www.omnicoreagency.com/instagram-statistics/)
02. Facebook
Over the years Facebook has become a social network for elderly people, but still, with the most monthly active users. On Facebook, you have great opportunities to communicate with your existing clients as well as build a meaningful presence where potential clients can easily contact you. Facebook is an important network because a very high percentage of the population has an account and the people are very active, even if it’s always said that Facebook is dead. It is not!
Facebook Demographics
(Source: https://www.omnicoreagency.com/facebook-statistics/)
03. Twitter
Twitter is fast, twitter is up to date, twitter is political. Twitter is popular among male users, with higher incomes. This can be a great way for you, as a personal trainer, to reach potential clients who will pay you higher hourly rates. But: You have to be extremely active on twitter to grow your audience.
Twitter Demographics
(Source: https://www.omnicoreagency.com/twitter-statistics/)
04. Pinterest
Pinterest is mainly used by young women who are looking for any kind of inspiration. On Pinterest, you can find great fitness content. Pinterest content is very long-lived, which means that you don’t have to upload new content every day, like in other social networks. A great way to use Pinterest is even to create boards and curate content that others have produced. Actually, you can be active on Pinterest by just organizing other peoples‘ content.
Pinterest Demographics
- 70% of Pinterest users are actually Females.
- 40% of New Signups are Men; 60% New Signups are Women.
- Men account for only 7% of total pins on Pinterest.
- 80% of US mothers who use the internet uses Pinterest.
- Millennials use Pinterest as much as Instagram.
- The median age of a Pinterest user is 40, however, the majority of active pinners are below 40.
- Half of Pinterest users earn $50K or greater per year, with 10 percent of Pinteresting households making greater than $125K.
- 144.5 million – Number of people that pinterest reports can be reached with adverts on pinterest
(Source: https://www.omnicoreagency.com/pinterest-statistics/)
05. LinkedIn
The business network. Mostly underestimated. My recommendation: You should definitely get yourself a LinkedIn profile. Why? Because when you google your name, your LinkedIn profile is often ranked on the first page of Google, which means to you that by having a LinkedIn profile you’re basically doing SEO (Search Engine Optimization). Whether you post regularly is another matter, but when you do it’s a great opportunity to find jobs as a company fitness trainer.
Linkedin Demographics
(Source: https://www.omnicoreagency.com/linkedin-statistics/)
06. YouTube
Everybody uses YouTube, but not everybody produces content for YouTube. That’s the whole point. As the second-largest search engine in the world, there is enormous potential in the use of the platform for content creators. If you enjoy producing video content regularly, such as longer yoga or fitness videos that people can easily participate, it’s a great way to build trust with potential clients, especially if you offer personal training services online. But: There is a lot of work behind it.
YouTube Demographics
- 62% of YouTube users are Males.
- 9% of small businesses are on YouTube.
- 35+ and 55+ age groupsare the fastest growing YouTube demographics.
- Millennials prefer YouTube two to one over traditional television.
- 51% of YouTube users say they visit the site daily.
- YouTube services are available in 91 countries in 80 languages(or 95% of all internet users).
- 95% of global internet population watches YouTube.
- There 50 million creators on YouTube.
(Source: https://www.omnicoreagency.com/youtube-statistics/)
Now pick 1-2 social networks
To get started, find 1-2 platforms that accurately reflect your target audience and maintain posting to these channels of communication regularly. Once you got this up and running you can consider to post content to more social networks. Read our blog article about why you should schedule your content.
Subscribe now to our newsletter to get a list of content ideas for Instagram.
von Fares Al Khouli | Okt. 25, 2019 | Blog, SEO
Taking your SEO game to the next level
Ever wondered what it’s going to take to start finding your businesses regularly through search engines? If so, you’re in the right place! Search engine optimization (SEO) is an essential element in any marketing strategy. There is a real art to driving traffic to your websites and mastering the use of keywords may be on the top of the list of things you need to do. What are keywords you ask? Keywords are the words or phrases available in your content that make it possible for people to find you through search engines. Choosing the correct keywords however is no walk in the park. Its all about finding those golden keywords that will help take your SEO game to the next level, and this is where we come in.
Tips
To start off, it is essential that you identify your audience. Know who it is that you are addressing, and you will be better positioned to convey your message. Why is that? Well to begin with, you can put yourself in your customers shoes! Ask yourself what you would search for if you were looking for that product or service. Whatever comes to mind, that’s a good place to start. To add on to that, you can go ahead and do some digging up on your biggest competitors. It is always helpful to get a good feel on where the competition is at. Read their blogs, go through their content, even take a look at their meta-descriptions if necessary. Anything that helps you locate those keywords, do it!
Different types of keywords?
Now that you’ve gotten yourself familiar with the process of keywords, it’s a good time to look deeper into the science of it. It’s important to realize that not all keywords are created equal. Different types of keywords generate different amounts of traffic, but there’s also a different level of competition associated with keywords. An important concept to understand in this situation is the head and long-tail keyword concept. The main difference between head and long-tail keywords is that head keywords usually range from one singular word to a short phrase, while long-tail keywords are usually longer phrases. Additionally, head keywords are known to be more effective in the long run, as they are normally associated with a higher traffic and a higher competition. On the other hand, long-tail keywords would be the way to go if you were seeking short-term faster results. That’s because despite long-tail keywords having a lower traffic, they also deal with less competition. The key in this situation? Find a suitable blend of both head and long-tail keywords that best fits your strategy.
Tools
At this stage, there are some handy tools that may really benefit you. Now that you know the difference between keywords and what to choose based on your personal strategy, it could be helpful to check out a keyword generator. Keyword generators are tools that generate keyword suggestions based on your topic, industry, and even the country you’re in. It can be largely beneficial to use these tools as they not only provide you with keyword suggestions, but also the traffic, competition, and cost per click for each keyword. Having this information at your disposal, with that ease and without any expenses is an amazing luxury to have. It will definitely help take your SEO game to the next level.
Monitoring Keywords
This is not the end, however. Your job is not complete once you have your keywords. It is necessary to make a concerted effort to use these words as frequently as possible. Whether in blog posts, on your website or in meta descriptions, the more you use these keywords the easier it will be for your audience to find you. As time goes by, it is also essential that you keep an eye on the results. As you observe and analyze, it is likely that you may catch on to key trends that may be useful to you. Another way to get caught up is by using Google Trends. Google Trends is a tool that illustrates how your search query’s popularity has changed over a significant time period. It is important in any business that you be adaptable. Following these trends will let you know when these keywords are working for you, and when its time for a change.
Contact us
If used correctly, there is huge potential in SEO. It is a critical part of every marketing strategy and must not be overlooked. This is also only part of what Fitvertising can offer you, as we specialize in digital marketing and can help jumpstart your business in a multifaceted manner. So, for all you fitness coaches, yoga instructors, and fitness studios out there, make sure you subscribe to our mailing list to ensure you don’t miss a thing!
von Maria Kyprianou | Okt. 25, 2019 | Blog, Marketing
Marketing for Small Business
Being a small size business is by no means a disadvantage, in fact it has been somewhat of a trend in the last few years and it offers many opportunities, one of which is your very own freedom; „Freedom with time and freedom with creativity.“ It can however be daunting to think of how you are going to grow your business, mainly because of the lack of time and budget.
DON’T WORRY, WE KNOW WHAT YOU ARE GOING THROUGH AND WE HAVE CREATED A LIST OF 10 CREATIVE WAYS THAT HAVE HELPED US AND WE KNOW WILL HELP YOU MARKET YOUR BUSINESS!
Before we get into detail, remember that no practise will help your business grow, if you don’t get the basics right. First of all, research your target audience. You need to know your customer. Think through exactly who your potential customers are. „Where are they? What do they look like? Why should they be interested in buying your product or service? „
Second of all, analyse your competition and define what makes you different from the rest. You might be another fitness studio or another yoga instructor, but what makes you special? Think about your best qualities, whether those are skills, knowledge, personality, network etc.
Finally work out how you are going to get your message and your products to the consumer.
„They won’t buy what you sell if they don’t know about it. So what’s your marketing strategy? Local or national? Word of mouth? Window displays? The internet? There is no right answer, but there is one that is best for your customers and your business.“
01. Personal Networking
Nothing will ever replace that feeling of excitement you get when meeting a new person, wondering what he is all about and whether there is something new and useful to learn from him.
People think that emails, texts and social media are all the networking you need, but there is so much you can take from them. Sure, online communication is a great tool for making connections and growing your contacts list, but picking up the phone and arranging a coffee with a potential client, shows real initiative and confidence in what you do.
A simple way to keep up with your personal networking is to start your day by following up on any previous meet-ups, any leads, calls to current and prospective clients and making sure you are keeping regular updates with your ‘good connections’; people who know people who know people.
„It’s always good to keep your marketing on track and investigate new opportunities that might come your way.“
Being friends with influential bloggers is also a huge plus when it comes to growing your business. There are plenty of bloggers out there sharing valuable and original content on a daily basis. This content can include anything, from articles, to video tutorials, to podcasts, reviews etc. Your brand needs to be featured in their blog content, ideally with a link that takes them back to your website or social media.
Don’t be too hasty though! Make sure you do your research before you decide which bloggers to approach. Define your target audience, wether that is fitness freaks or mind & body lovers. Be niche but remember that your potential clients could be hiding in other types of content related to fitness. Organic, eco-friendly, nutritious, outdoorsy; these are some of the topics your clients will be looking for, and you want to be there when they discover them.
Don’t forget to follow up when you meet new people. This is really important, you don’t always know if they will be your clients but referrals and word of mouth is still an actual thing and making a good impression will stay with your forever. Try to contact them every once in a while, share an advice or a recommendation, show them that you care and slowly start to grow your relationship with them.
Creative Bloom – 100 inspiring ideas to market your business
02. Social Media
We know you heard this over and over again, but social media is a hundred percent your friend. They are great tools for creating engaging content and showcasing your company’s vision, character and services.
Facebook’s advertising tool is great, especially if you are targeting specific demographics. You can select the region, gender, age and even relationship status of people you’d like to target and create a bespoke campaign just for them. What’s more, you can measure and evaluate your investment, so you know what does and doesn’t work for next time.
Creative Bloom – 100 inspiring ideas to market your business
In addition, you can also target specific Facebook groups, based on your target audience, and promote your services by giving away free classes and other incentives. You can also promote your products through Facebook groups where members agree to try your product for free or a discounted price in exchange for an honest review. Entrepreneur – 8 Powerful Ways to Market Your Business on a Limited Budget
03. Website
Having a website is one thing, but keeping it up to date, content wise and design wise is another thing. Don’t just create a website and leave it at the mercy of time. Try updating its content once a week, with any news or events you attended, any workshops you organised or any useful articles and videos you posted. This will increase your chances of being found on Search Engine Consoles (Google search) and will let your potential clients know that you are alive and you are active.
Design is another element that you need to make sure you keep an eye for. Your website doesn’t need to look like a work of art, but make it easy for your clients to navigate around it. Clearly indicate where each section is and what it contains. Avoid the clutter, keep it simple, clean and to the point.
04. Videos
If content is king then video is definitely its trusted royal poodle! People love watching entertaining and useful videos so try making a start into the classic ’how to’ tutorials. Provide useful information that will both educate your audience on matters they actually care and also entertain them and keep them wanting more.
Another type of videos is the ‘backstage type’. Give them a taste of your daily routine, workspace and team. We are curious beings and we love learning things that relate to our lives.
Videos are essential for creating a more engaging experience and building trust between you and your clients. It’s also a way to reach out to your clients and show them what you are all about. Don’t be afraid to create your own videos using your smartphone or camera, they do not need to be in HD quality, but make sure you are creating honest and original content.
05. Blogs
Blogs are very much a thing and you will be surprised by how many benefits they can provide to your business. First and foremost, blogs are a free way to create regular content that can increase your website traffic, by using the right keywords for maximising your SEO (check out our latest article ‘Find those golden keywords that will get you to the top of your SEO game’)
Blogs are also a great way to show off your knowledge and expertise thus getting you one step closer to building ‘trust’ with your clients.
It’s important to keep you blogs regularly updated. This will increase your credibility as a brand. Decide early on how often you can post an article and stick to it. People will eventually know that you post for example every Thursday, and they will be looking for your content.
Another important factor is the content of your blog. Make sure you identify your clients needs and write article that they can relate to.
Finally always and always include a Call to Action (CTA). This means that at the end of an article you need to encourage your clients to perform a specific action. For example encourage them to share it on their social media, subscribe to your mailing list, or simply comment below with their thoughts.
Make the most of your blog by publishing it on other fitness blogs or fitness magazines. It’s a great way to get additional exposure and make sure you include information about yourself and the brand. People should be able to get an idea of who you are and what services you provide before they decide to visit your website. Creative Bloom – 100 inspiring ideas to market your business
06. Feedbacks & Reviews
Your existing customers are your no.1 referral system so don’t be afraid to ask them for their feedback and why the hired you in the first place. They have chosen you from a number of other competitors in the same field so you are already their favourite choice. Be brave and ask them how you can improve your services or if you should be offering something more. You will get a great insight into what your target customer is looking for and trust me this is going to prove more valuable with time.
Competition is fierce out there and you need to keep up so listen to their feedback and make sure you create a system where you can process feedback and implement it where possible.
Don’t be afraid to chat to existing customers to ask them why they hired you. And take the opportunity to ask them if you could be doing anything more to improve your services to them.
There are several online survey softwares, like SurveyMonkey, that can help you create quick and easy questionnaires. Don’t forget to offer an incentive to your customers though, a discount or a free class will get you much more results especially If you are asking for extensive feedback that will take much of their time. And it goes without saying that you need to translate that feedback into actionable points for your marketing strategy. Creative Bloom – 100 inspiring ideas to market your business
Use something like SurveyMonkey to create a survey for your customers and encourage participation by giving something away. Once you’ve collected the results, you can turn your research into a newsworthy press release or you can put the data to good old marketing use and improve your business offering overall. Creative Bloom – 100 inspiring ideas to market your business
07. Collaborations
A great way to attract more clients is to collaborate with other businesses. It makes total sense! If you are a yoga instructor, why not approach a fitness fashion brand and exchange services? You can promote their brand on your website, social media or by wearing their products in your classes and vice versa. This way you save money and you get free exposure.
Another example is to exchange customer lists and offer to pay the business a commission for every sale you make. Entrepreneur – 8 Powerful Ways to Market Your Business on a Limited Budget
This is a great way to get some exposure, especially for smaller businesses who have limited marketing budget and that are still trying to built their clientele. So reach out and find brands that are directly or indirectly related to yours. Examples of such businesses are fitness retailers, nutritionists, organic food brands, dance, sports studios and wellness centres.
08. Free Workshops, Webinars and Seminars
People love free stuff. This is one rule that is probably never going to change, so give them an initiative to get to know you.
One way you can do this is by publishing ‘short’ tutorials and workshops at a discount rate. Give your potential clients a ‘taste’ of what are the benefits of choosing you.
You can also take advantage of yearly occasions and celebrations to give away discounts and coupons. ‘New Years Resolution Offer’ or ‘Pre Summer Promo’. This really shows that you understand your clients needs, so be creative and try things out to see what works best for your business.
Consider creating a ‚mini‘ version of your product or service at a discounted rate. This will entice new or existing customers to part with their cash and might even lead to long-term business relationships. Creative Bloom – 100 inspiring ideas to market your business
The whole „pay it forward‘ ethos means you should be willing to give away some of your expertise for free as it could lead to paid work in future.“ It might feel weird in the beginning, but think of it as an investment. It will help you gain more clients on the long run and it will also portray you as a confident brand that really cares about its clients and is happy to help them cost free!
09. Go local
Your community really is your family and it will try to promote you. So try to build relationships with local businesses that are related to your field or your clients.
Universities usually have great links with businesses and are always pro-educating students, especially when it comes to fitness. Entrepreneur – 8 Powerful Ways to Market Your Business on a Limited Budget
Try to keep an open mind as you never know who you can meet and what opportunities can arise.
Sports are very much related to your industry so try sponsoring a local team. Give away some merchandising or simply advertise your website.
Charities are also a great way to show your support for your community and get involved with more sensitive subjects, like poverty, illness etc. This really shows a more human aspect of your brand that will most definitely create a positive image for your brand.
10. Family & Friends
Finally your family and friends are great ambassadors for your brand. Give them your business cards and any merchandise you might have created; Water bottles, t-shirts, yoga matts, anything that has your name and logo on there and ask them to wear them and share them. Chances are they will promote you in the best way they can because they believe in you and that means they believe in your brand
Marketing your business on a low budget is completely possible in this day and age. You just have to utilise all your resources and remember to be creative. Don’t try to invent something new, instead find what works for your business and execute them at the best of your abilities.
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